Which is cheaper, The London Pass or Go City?

Go City All-Inclusive is cheaper for most visitors — it starts at £79/day vs around £89 for a comparable London Pass day. The London Pass is priced slightly higher but comes with stronger customer support and a well-established brand. For flexibility over a longer trip, Go City Explorer often beats both because you only pay for the specific attractions you choose.

What is the difference between Go City All-Inclusive and Explorer Pass?

All-Inclusive is a day-count pass — visit as many of 80+ included attractions as you can within a fixed number of consecutive days. Explorer lets you pick 2–7 specific attractions and use them over 60 days, in any order. All-Inclusive suits packed sightseeing days; Explorer suits slower trips where you'll mix in free museum days, rest days, or day trips.

Do The London Pass and Go City cover the same attractions?

There's significant overlap — both cover Tower of London, Westminster Abbey, Tower Bridge, St Paul's Cathedral, Hampton Court, Kew Gardens and 70+ other sights. Following Go City's 2026 simplification, the London Eye, The Shard and Madame Tussauds are now included on the standard tiers of both products, previously restricted to premium add-ons.

Which London pass is better for families?

Go City All-Inclusive for families doing 3+ paid attractions per day — children's passes are heavily discounted and some attractions offer free child entry on the pass. For a relaxed family holiday with park days and free museum days mixed in, Explorer is better — you only pay for attractions you'll actually use.

Is Go City a legitimate company?

Yes — Go City (formerly Smart Destinations) has operated since 1999 and is the world's largest sightseeing-pass company, operating in 30+ cities. All passes are honoured at the door. Download the app and pre-load your passes before leaving the hotel to avoid any connectivity issues on arrival.

Can I use both The London Pass and Go City on the same trip?

Technically yes, but it almost never saves money. The attraction lists overlap significantly, so you'd be double-paying for the same access. Pick one pass and buy individual tickets for anything not covered.

Best London City Pass 2026: London Pass vs Go City Compared

Choosing the best value London city pass comes down to two products: The London Pass and Go City. Both cover 80+ attractions with skip-the-line entry, but pricing, flexibility and a £20–£40 gap flip the winner depending on trip length and pace. Here's the full 2026 comparison.

Pricing side by side (adult, 2026)

Go City All-Inclusive: from £79 (1 day) to £189 (7 days)
Go City All-Inclusive Plus (adds Shard, Eye, Tussauds): from £109 (1 day)
Go City Explorer Pass: from £59 (2 attractions) to £109 (7 attractions)
The London Pass: from £179 (6 days)

What's included — and what isn't

All major passes include: Tower of London, Westminster Abbey, Tower Bridge, St Paul's Cathedral, Hampton Court Palace, Kew Gardens, Big Bus hop-on hop-off, Cutty Sark, Greenwich attractions and 70+ more.

Following Go City's 2026 simplification, the London Eye, The Shard and Madame Tussauds are now included on standard pass tiers — these were previously restricted to the Plus upgrade. Check the current inclusion list before purchasing as lineups can change.

Flexibility: the key difference

Go City All-Inclusive: consecutive days from first use. A 3-day pass activated Monday expires Wednesday night — plan activation accordingly so you don't lose half a day to check-in or travel. Best when you're sightseeing every day.
Go City Explorer: 60-day window from first use, no consecutive requirement. A rest day, a sick day or a change of plan costs nothing. Best for relaxed or mixed trips.
The London Pass: consecutive days, same as All-Inclusive. Priced slightly higher per day, stronger brand and customer support.

What's the catch with each?

The London Pass

Pricier per day than Go City's equivalent, but the strongest brand and customer support in the market. Worth the premium if you value reliability — particularly if booking far in advance or with a tight itinerary where a booking issue would cause real disruption.

Go City All-Inclusive

The pass counts calendar days, not 24-hour periods. If you activate at 3pm Monday, day one expires at midnight — not 3pm Tuesday. Plan your first activation day around this. Popular attractions like the London Eye still need a pre-booked time slot even with the pass.

Go City Explorer

You commit to a fixed number of attraction credits before you start. If you change your mind on day 2, you've still used a credit. Best for people with a clear shortlist rather than those who prefer to decide on the day.

Verdict by trip type

1–3 packed sightseeing days: Go City All-Inclusive from £79 — clearest value, unlimited access per day.
4–7 day trip with rest days or free museum days: Go City Explorer — only pay for what you'll use, 60-day window.
Clear shortlist of 5–7 must-see paid attractions: Go City Explorer 5–7 attractions — lower upfront cost, no unused day waste.
Value reliability and customer support over price: The London Pass — same access, slightly higher cost, strongest brand.

Which pass for a 3-day trip?

Three days is the most common first-time London trip, and it's where the decision is tightest:

Go City All-Inclusive (3-day): best if you'll visit 3–4 paid attractions per day. See our 3-day London Pass itinerary for a realistic break-even example.
Go City Explorer (5–7 attractions): better if you've got a firm shortlist and plan to mix in free museums and park days.
The London Pass (3-day): roughly £20–£30 more than Go City for the same duration — justifiable if brand trust matters to you.

Don't guess — calculate

The right answer depends on your specific party size and attraction list. Run it through our London comparison tool — it scores every pass option against your exact itinerary and shows the cheapest route in real numbers.

Best London city pass 2026: London Pass vs Go City